✦Marketing · 12 recordsGrow on social media

Spreading across four platforms produces four abandoned accounts. This picks one, sets a cadence that survives a busy fortnight, and builds in the review — because posting without ever looking at what landed is just output.

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✦ Everything it creates

The whole plan, before you install it

Goal

Ninety days of consistent posting Month 3

One platform, held. Judged on what worked, not on output.

Pick one and commit Week 3

Four accounts posted to badly beat none, barely.

  • Choose the one platform my people are actually onDo firstDay 5
  • Decide the cadence I can hold on a bad fortnightDo firstDay 10
  • Write the first two weeks in advanceWeek 3

Post, then look Month 3

The review is the half nobody does.

  • Post for a month without changing anythingWeek 7
  • Review what actually landed, and whyDo firstWeek 8
  • Change one thing and run another monthMonth 3

Routines

  • Postdaily
  • Note an ideaweekly
✦ It comes with a note

One platform, and a review

Four accounts posted to inconsistently perform worse than one posted to properly, and the effort is not shared between them the way people expect.\n\nPosting without ever looking at what landed is output rather than growth. The monthly review is the part that compounds.

✦ Questions

Grow on social media, answered.

One, until it is working. Four accounts posted to inconsistently perform worse than one posted to properly, and the effort is not shared between them the way people expect.
Whatever survives a bad fortnight. Consistency compounds and bursts do not, and the most common pattern is three weeks of daily posting followed by two months of nothing.
By looking, monthly, at which posts actually did something — not the vanity number. The review is a dated task here because posting is the enjoyable half and almost nobody does the other one.
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