✦Marketing · 13 recordsImprove search rankings

SEO advice is mostly a long list with no sequence. This does the audit first because it is quick and occasionally finds something large, then commits to publishing, because content is the part that takes months and therefore has to start early.

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✦ Everything it creates

The whole plan, before you install it

Goal

Rank for the terms that actually bring people Month 6

Measured on traffic that converts, not on positions.

Fix what is broken Week 6

Quick, and occasionally finds something large.

  • Check what can actually be crawled and indexedDo firstDay 7
  • Fix the pages that are slow or broken on a phoneDo firstWeek 4
  • Find pages competing with each other for one termWeek 6

Write what is worth ranking Month 6

Slow, so it starts in week two rather than after the audit.

  • Pick the terms worth owning, one per pageDo firstWeek 2
  • Publish the first three pagesMonth 3
  • Review what moved after three monthsMonth 6

Routines

  • Publish or improve one pageweekly
  • Check search performanceweekly
Skills
  • SEOBeginner → Intermediate

    Rename if you prefer. Search work rewards accumulated judgement more than effort, and the log is what shows that accumulating.

✦ It comes with a note

One page, one term

Two pages chasing the same query split the signal and usually both do worse than one better page would. It is the most common self-inflicted problem here, which is why finding those pages is an audit task.\n\nThe content work starts early because it is the part measured in months. Technical fixes can show in weeks; nothing else will.

✦ Questions

Improve search rankings, answered.

Months, which is why this plan starts the content work in week two rather than after the audit is fully resolved. Technical fixes can show quickly; anything that depends on new pages earning links and history will not, and expecting otherwise is how people stop in month two.
Whether pages can be crawled and indexed at all, then how fast they are, then what they say. There is no point optimising the wording of a page a crawler cannot reach, and that class of problem is both common and quick to find.
One primary term per page, chosen so that no two pages compete. Two pages chasing the same query split the signal and usually both underperform a single better page, which is the most common self-inflicted SEO problem there is.
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