✦Marketing · 11 recordsContent calendar

Content fails on cadence, not on ideas. This separates the two jobs that get muddled — deciding what to publish, and making it — so that a bad week costs one piece rather than the whole schedule.

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Free on any plan. You will see this list again in the app, and nothing is created until you press install.

✦ Everything it creates

The whole plan, before you install it

Goal

Publish on a cadence for three months Month 3

A schedule that survives a bad week, not a burst of output.

Build the idea list Week 3

So planning is choosing rather than inventing.

  • Write twenty things worth publishing aboutDo firstDay 5
  • Decide the cadence I can actually holdDo firstDay 7
  • Plan the first month against those datesWeek 3

Make and publish Month 3

The production slot, protected from the planning.

  • Produce and publish the first pieceDay 12
  • Publish the fourth pieceWeek 6

Routines

  • Production slotweekly
  • Add an idea to the listweekly
✦ It comes with a note

Two jobs, not one

Deciding what to publish and making it are different work and compete badly. Planning is cheap and can be batched a month ahead; producing needs a protected slot that is not spent re-deciding the plan.\n\nA month planned ahead is also what gives a missed week somewhere to go, instead of being the moment the cadence quietly stops.

✦ Questions

Content calendar, answered.

About a month. Further than that and the plan is guessing about things that have not happened yet; closer and every week starts with a decision, which is the thing that makes publishing feel expensive.
Because they are different kinds of work and they compete badly. Deciding what to publish is cheap and can be done in a batch; making the thing is not, and it needs a protected slot that is not spent re-litigating the plan.
One piece slips, not the schedule. The calendar is planned a month ahead specifically so that a missed week has somewhere to go, rather than becoming the moment the whole cadence quietly stops.
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