Press releases fail because they announce something nobody outside the company cares about, and then get sent to everybody. This finds the angle a journalist would actually write about, puts it in the standard release format, builds a short media list of people who cover the subject, and sends personal pitches with one follow-up rather than a blast.
Free on any plan. You will see this list again in the app, and nothing is created until you press install.
A real story, a short list, and personal pitches.
Why a reader would care, before the format.
Twenty right people, not two hundred.
HEADLINE: the news, in plain words City, date: the first paragraph answers who, what, when, where and why Second paragraph: why it matters, with a key fact or figure Quote: from a named person, saying something a journalist could not have written themselves Supporting detail: availability, pricing, background About: two or three sentences on the organisation Media contact: name, email, phone
End the release with ###. Keep it to a page.
A month planned in advance and a weekly slot that fills it, so publishing stops being a scramble.
The thing being ready and the audience being ready, worked on in parallel.
The first ten issues written on a schedule, and somewhere for readers to come from.
Fix what is broken, then write the pages worth ranking — in that order, because the second is slow.
It takes one press. Everything it creates is tagged, so if it turns out not to suit you, it is easy to find and remove together.
Install this template