✦Marketing · 12 recordsLaunch a website

Website projects slip on copy, not code. This starts the content before the design is finished, and treats the pre-launch checks — redirects, analytics, forms actually sending — as dated tasks rather than a frantic morning.

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Free on any plan. You will see this list again in the app, and nothing is created until you press install.

✦ Everything it creates

The whole plan, before you install it

Goal

Live, correct, and not three months late Month 3

Content started first, because it is the long pole.

Write the content Week 7

Starts in week one. The build is estimable; this is not.

  • List every page and who writes itDo firstDay 5
  • Cut the page list until it can actually be writtenDo firstDay 10
  • Finish the copy for every pageDo firstWeek 6

Build and check Month 3

The pre-launch checks are dated, not a frantic morning.

  • Map redirects from every old URLDo firstWeek 8
  • Check analytics records and forms actually sendDo firstMonth 2
  • Check it on a phone, then go liveMonth 2

Routines

  • Two hours of writingweekly
✦ It puts something in the calendar

Dates you will not have to remember

Go live

Month 210:00120 min
✦ It comes with a note

Content is the long pole

Every project that starts the copy after the design is finished discovers this at the same point. It starts in week one here for that reason.\n\nRedirects, analytics, forms and the phone are quick, routinely missed, and the first one costs search rankings that take months to recover.

✦ Questions

Launch a website, answered.

Copy. The build is estimable and the writing is not, and every project that starts the content after the design is finished discovers this at the same point — which is why it starts in week one here.
Redirects from the old URLs, analytics actually recording, forms actually sending, and how it looks on a phone. All four are quick, all four are routinely missed, and the first one costs search rankings that take months to recover.
No. A smaller site that is live and correct beats a complete one that is three months late, and this plan cuts scope deliberately rather than discovering the need to in the final fortnight.
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