Job search · 11 recordsImprove your LinkedIn profile

Most profiles are a job history written in the passive voice. This rewrites the parts that get read first, adds outcomes rather than duties, and turns on the settings that decide whether you appear in a search at all.

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Goal

A profile that gets found and read Week 4

Rewritten in the order it is actually read.

The top third Week 2

The headline and first two lines are most of it.

  • Rewrite the headline to say what I do, not my job titleDo firstDay 4
  • Rewrite the first two lines of the summaryDo firstDay 9
  • Get a photo that looks like me on a normal dayDay 13

Evidence and findability Week 4

Outcomes, and the settings that decide if I appear at all.

  • Rewrite each role as outcomes rather than dutiesDo firstWeek 3
  • Turn on open-to-work settings and check the keywordsDo firstWeek 4
  • Ask two people for a recommendationWeek 4

Routines

  • Note something worth addingweekly
✦ It comes with a note

Written in reading order

The headline and the first two lines are what appear in a search result and what most people read before deciding whether to open anything. Everything below is for the minority who scroll.\n\nA good profile nobody can find is the most common failure here, and the settings that fix it take ten minutes.

Questions

Improve your LinkedIn profile, answered.

The headline and the first two lines, because that is what appears in a search result and what most people read before deciding whether to open anything else. Everything below is for the minority who scroll.
Outcomes, with numbers where you have them. A list of responsibilities describes the job rather than you, and it is indistinguishable from every other person who has held the same title.
Constantly, which is why the settings and the keywords are a dated task here. A good profile nobody can find is the most common failure, and it is also the cheapest one to fix.
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