Clothing brands run out of money in the gap between a good logo and a garage full of unsold stock. This defines who the brand is for, designs a deliberately small first collection, gets samples made and worn before ordering, works out the full cost per piece, and launches a first drop with pre-orders or print on demand so stock follows demand.
Free on any plan. You will see this list again in the app, and nothing is created until you press install.
Small, sampled, costed, and led by demand.
Who it is for, before what it looks like.
Worn and costed before anything is ordered in bulk.
Stock follows demand, not the other way round.
Fabric and making, or the print on demand base price Sampling, spread over the first run Labels, tags and packaging Shipping to you and to the customer Payment and platform fees An allowance for returns
Price from the full cost upwards. A margin that looks healthy before shipping and returns often disappears after them.
One goal, the two projects that actually move it, and the weekly review that keeps it honest.
The legal and financial setup, and the first customers — running at the same time.
Evenings-and-weekends scope, cut down to what can actually be finished.
One project per client, and a separate one for the work that keeps clients coming.
It takes one press. Everything it creates is tagged, so if it turns out not to suit you, it is easy to find and remove together.
Install this template